Business owners and managers sometimes miss golden opportunities to reinforce their brand and the image of professionalism for employees in the public eye. One such opportunity is the use of workplace clothing and custom corporate apparel
such as Port Authority shirts. Here are answers to five common questions about Port Authority shirts and custom corporate apparel.
1
When I think of workplace uniforms
I think of heavy-duty fabrics. How is corporate apparel different?
While rugged fabrications are appropriate for workers in certain types of jobs
corporate apparel is designed with fashion and comfort in mind. For example
there are a variety of Port Authority shirts
some of which are appropriate for casual office wear and others that offer a more professional look. Men's Silk Touch Sports Shirts
for example
are short-sleeved and made from a lightweight poly/cotton pique
whereas Easy Care Shirts are long-sleeved and feature box back pleats
button-down collars
adjustable cuffs
and a single patch pocket. For women
Ladies Open Neck Blouses have a collar
front and back darts
and long sleeves. They are also available with three-quarter sleeves with fashion cuffs. The poly/cotton fabrication of these shirts makes them wrinkle- and shrink-resistant
while providing a look that's always fresh.
2
Aren't uniforms more readily associated with industrial and delivery companies
or those who are in blue collar jobs?
While uniforms and blue collar work go hand-in-hand
many white collar employees appreciate the ease and comfort of wearing custom corporate apparel. In fact
many who work out in the field give positive reports about the aura of authority and expertise that such apparel conveys. In addition
many medical and dentistry professionals say that having employees wear custom apparel lends a casual professionalism to the office atmosphere while allowing them to bypass personnel issues that arise as the result of enforcing dress codes.
3
My employees range in size from petite to very large. Some wear plus size clothing. Wouldn't it be impossible to find one shirt that works for everyone?
Not at all! Silk Touch Port Authority shirts
for example
come in sizes ranging from Small to 10XL
and also are available in Tall sizes.
4
Is it possible to buy shirts that reflect both our company colors and our company logo and name?
Absolutely! Port Authority shirts come in 20 different colors
while custom embroidery is both stunning and affordable.
5
How can custom corporate apparel reinforce our company's brand awareness?
Custom corporate apparel can enhance your company's brand awareness in a number of ways. Embroidered logos or company names announce your brand to your customers or clients. In addition
you can use customized Port Authority shirts as promotional items and giveaways for trade shows
community events
charitable work
and contests.
Whether you have ten employees or 10
0
custom corporate apparel has a number of advantages
from standardizing dress codes to creating a corporate image to reinforcing brand awareness.
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