Article Fashion

It seems only fitting
say many women
that if a size 14 was the best-selling women's size in 2005
stores should feature more stylish
contemporary clothing for the full-figured customer.

That's not what women have found in the past. While department stores carry a vast range of brands
many plus-size women feel these departments are hard to find and do not offer an extensive selection of merchandise
and they are tired of poor service. Some women have relied on the Internet for a wider range of fashions
but buying without trying on can be a hassle-not to mention trying to return an online purchase.

Fortunately
full-figured women no longer have to search for decent plus-size fashions or deal with the poor service that often accompanies such purchases. A new plus-size boutique concept with a warm and inviting atmosphere has been designed to make the shopping experience more satisfying.

Liz Claiborne Inc.
the first company to create a line of clothing dedicated exclusively to the fit and fashion needs of women sizes 14 to 24
now offers several of the company's most sought-after plus-size brands and accessories all under one roof within 30 Elisabeth boutiques across the country.

The boutiques offer the signature classic style of Elisabeth
the lifestyle looks of Liz Claiborne Woman and the at-ease elegance of Emma James
along with the sophistication and elegance of Dana Buchman and Ellen Tracy
as well as the vivid color of Sigrid Olsen-all in one destination.

Fashion experts agree that friendly
knowledgeable sales associates
a wide variety of lifestyle
career
casual clothing and accessories and the much-searched-for plus-petite offerings are key ingredients to making shopping a pleasurable experience for plus-size customers.

"I think plus-size women will shop more frequently if they feel that their needs are being met. And the shopping experience is always more exciting when there are more options and choices. This whole idea of a mini-department store in one beautiful boutique
like the Elisabeth boutique
is a truly novel concept
says style expert Susan Redstone.