Article Fashion

Some history

In all probability
since 1400 BC Roman and Greek athletes were used to dress costumes as much similar as the modern bikinis (This is well shown on frescos and findings of that historic period).

However
proper bathing suits (swimsuits) finalized to recreation and water sport activities
date back to the end of XIX century. Of course
speaking about women swimwear
they were one-piece swimsuits aimed to hide any sinuous
female shape.

On the contrary
modern bikini swimsuits
were created and introduced in the market by the Parisian engineer Lous Reard ( the word bikini derives from an atoll of the Marshall Islands).

Naturally this innovation on women’s swimwear outfit -with naked gluteus and belly-
provoked clamour and diffidence in United States
where only in the 50’s was definitely accepted and introduced in the market.

Italian manufacturing of women’s swimwear

Nowadays
after years of experience and style
the Italian production of bathing suits covers a big part of the business representing research
offer and purchasing volumes of swimwear.

This is probably due to the great tradition
as well as in the sector of summer swimsuit fashion
also in the manufacturing development of the fashion clothing industry able to offer a trend and define fashion on a planetary level.

For a total globalization of swimsuit products
it is fundamental that those Italian Companies dedicated to the creation and development of summer swimwear
adopt advanced web technologies that will allow worldwide visibility and whole satisfaction of the sector demand.

For this purpose
Toscana Chiarugi offers experience and professionalism in the production and online sale of swimwear thanks to promotional investments and realization of a new online catalogue illustrating the whole new summer collection.

Chiarugi is a reference point on the web for swimwear and lingerie sale
being its users not only Italian but women in general
wishing to distinguish themselves by femininity and prestige.

Another score gained by the ‘made in Italy’ clothes manufacturing compared with the European and International Competition!